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Those using blogs and social media to market and advertise their products know the importance of free followers. These fans come in two sets; those who know what you are selling and those who don’t realize the importance of your product yet. The first group is easy to deal with as you are only major on prices and delivery related issues but not the product description since they know what they are purchasing.
The second group is a bit technical and will require you to utilize various skills from the unknown to known. This is where off-topic content comes in now well. It is the best way to create rapport and get their attention when you are explaining to them what you are selling. You develop a good relationship long before any sale is initiated. Even if the client is not interested at that time, when the need arises later, you will have an advantage over your competitors to win him or her. That is already a customer even though you have not sold them anything. You just got a loyal customer from your list of free followers!